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Easy there, tiger!

Easy there, tiger!

Your bestie can ask you the most offensive question, and you’ll answer. But if a stranger asks you the same question, you’d ignore them, or worse, report them to the police. Unless they’re super cute; in which case you’re not appalled as much....
Loyalty is a two-way street

Loyalty is a two-way street

Why is your new customer getting a better deal than your existing ones? Do the math. It’s a lot cheaper to retain a customer and increase their share of wallet than to acquire a new one. By incentivising only new customers, you tell customers and prospects that...
Steal this idea, please

Steal this idea, please

UPDATED I have been taking the COVID-19 PCR test in Abu Dhabi and Dubai almost weekly since the pandemic began. Always at the same place. Every time I visit this private hospital, I have to wait to register for the test, present my Emirates ID, shout out my mobile...
Go Beyond the name

Go Beyond the name

When marketers first started to use email, it was enough to just send something, anything. It was so new that everything was noticeable. Then inboxes began to get crowded, and we looked for ways to personalise. The most obvious solution was to address people by their...
#Use_Hashtags_Wisely

#Use_Hashtags_Wisely

The ubiquitous hashtag has turned 14. On August 23, 2007, at 11:25 pm, Chris Messina had tweeted “how do you feel about using # (pound) for groups. As in #barcamp [msg]?” and the rest is history. The intent of the hashtag was to help users find specific...
Marketing under the influence

Marketing under the influence

If you’ve ever wanted to dress up like Don Draper (Mad Men) or Six (Syrup), that’s influencer marketing at work. Think of George Clooney peddling Nespresso and Omega, Leonardo DiCaprio and TAG Heuer, Beyonc√© and Pepsi … you get the idea. The easiest...