Y's View

Connect with emotions

Consumers want to feel as though your marketing is honest and informative.

Focus on connecting the brand with an emotion. The New York Times does this for their ads. They place advertisements next to articles that evoke emotions the advertiser wants to be linked to their brand. It results in a 40% higher click-through rate.

Consumers are more likely to purchase from a brand they have an emotional connection with.

So by building that connection early on, you reduce the need for a hard sell later on.

Some More of Y’s Views …

Don’t be a stranger!

Don’t be a stranger!

Now that you’ve made the sale, here’s how you can stay in touch with your customer for repeat business.

That was then …

That was then …

Remember what I said about email subject lines? Yeah, I don’t think that works anymore.

Me, Myself & I

Me, Myself & I

Your audience is in a different mindset on different social media channels. Why then, is your marketing message the same?

What’s in a name?

What’s in a name?

The launch of .abudhabi gTLD opens up a lot of opportunities for local business.

About Brand Ambassadors

About Brand Ambassadors

Harness the power of employees’ online networks to share information authentically by setting up a crack team of employee advocates and letting them loose.