I say this a lot. In marketing and communication, perfectionism is often seen as the ultimate goal. But perfectionism can sometimes be a hindrance to success. When it comes to marketing, done is better than perfect.
Let me explain.
Firstly, perfectionism often leads to procrastination. If you’re constantly striving for perfection, you’ll likely spend too much time on small details, trying to make everything “just right”. This can lead to missed deadlines and lost opportunities, harming your business.
On the other hand, if you focus on getting things done, you can always go back and make improvements later. By promptly getting your marketing campaigns out there, you’ll have more opportunities to gather feedback from your audience and make the necessary tweaks.
Secondly, the pursuit of perfection can be exhausting. It can lead to burnout and a lack of motivation, ultimately hindering your progress. By focusing on getting things done, you can maintain your momentum and stay motivated to keep pushing forward.
And finally, it’s important to remember that perfection is subjective. What one person considers perfect, another may not. By striving for perfection, you may be setting yourself up for failure because you’re trying to meet an unrealistic standard.
Agree? Disagree? Let’s discuss it here: https://ysz.ae/doneBetter