There is such a thing as too much ad personalisation.
Think about the last time you were talking with a friend about needing to find something. You did a quick Google search at the time but didn’t think about it much further.
Then, the next time you’re online or checking your social media, ads start popping up for the very thing you searched for. While helpful, it’s also a bit creepy.
80% of consumers find it an invasion of their privacy to see ads for recently discussed items.
It leads to a feeling of being spied upon. I recommend being transparent so that you can still use targeted ads without coming off as creepy.
Build trust with consumers by remaining transparent about how their information is used.