Y's View

Don’t be a creep

There is such a thing as too much ad personalisation.

Think about the last time you were talking with a friend about needing to find something. You did a quick Google search at the time but didn’t think about it much further.

Then, the next time you’re online or checking your social media, ads start popping up for the very thing you searched for. While helpful, it’s also a bit creepy.

80% of consumers find it an invasion of their privacy to see ads for recently discussed items.

It leads to a feeling of being spied upon. I recommend being transparent so that you can still use targeted ads without coming off as creepy.

Build trust with consumers by remaining transparent about how their information is used.

Some More of Y’s Views …

Don’t be a stranger!

Don’t be a stranger!

Now that you’ve made the sale, here’s how you can stay in touch with your customer for repeat business.

That was then …

That was then …

Remember what I said about email subject lines? Yeah, I don’t think that works anymore.

Me, Myself & I

Me, Myself & I

Your audience is in a different mindset on different social media channels. Why then, is your marketing message the same?

What’s in a name?

What’s in a name?

The launch of .abudhabi gTLD opens up a lot of opportunities for local business.

About Brand Ambassadors

About Brand Ambassadors

Harness the power of employees’ online networks to share information authentically by setting up a crack team of employee advocates and letting them loose.