So you made the sale. A prospect did their due diligence and decided to give you their time, or money.
Well, now you need to stay in touch. Get recurring business. Because it’s much easier to increase share of wallet than to acquire a new customer. It’s easy to set up email workflows that keep you in touch with your contacts. Here are five types of emails that you should be sending:
1. The Welcome Email
Pretty much a standard across every industry, this email is triggered on signing up or purchase. It’s a great way to teach potential or existing customers about your business and what to expect and direct customers to your website or social media channels. Do not forget to include a call to action at the end of every email.
2. The Lead-Nurturing Email
This is the first step for sales in your email funnel. Offer or direct your customer to something you have created. For example, your welcome email could contain a call to action for another related product or service, and whoever reads the email, gets sent an automatic email with more useful information. Workflows allow you to lead potential customers to things they are already interested in. If the contact responds or engages, customise automated emails can direct them to a sales channel. The goal is to keep the contact interested in what you have to offer.
3. The Date Specific Email
Triggered by a specific date, such as membership renewal, discount notification, upcoming event, birthday, anniversary, national day or any specific occasion. It’s a great way to stay in touch with contacts and give them all the information and keep yourself on top of their mind. Be sure to send reminders!
4. The Feedback Email
Feedback is the breakfast of champions. Ask your customers for feedback. This is critical for all businesses and allows you to continue to engage people even after they have bought from you. Set up an automated email to send to customers a few days after delivery.
5. The Re-Engagement Email
The re-engagement can be directed to contacts with whom you lost engagement or to past customers. It is important to rebuild relationships with contacts in your target market. Send them emails about new content, offers, or discounts. To re-engage previous customers, make sure that you keep track of what they purchased. Send them emails with great deals, more products, or upgrades. Continue to update your customers and keep them engaged with your business.