Y's View

Marketing under the influence

If you’ve ever wanted to dress up like Don Draper (Mad Men) or Six (Syrup), that’s influencer marketing at work. Think of George Clooney peddling Nespresso and Omega, Leonardo DiCaprio and TAG Heuer, Beyonc√© and Pepsi … you get the idea.

The easiest way for brands to leverage influencer marketing is to pay influencers for posts. If you have the budget, go all out with heavy hitters like the ones I mentioned. But for the rest of us mortals, a budget spread across several micro-influencers is a far more cost-effective deal because consumers find “normal people” more relatable.

When it comes to social media influencers, engagement beats follower count every time. And since there are many fake influencers around, your best bet is working with homegrown Influencer marketing platforms.

Check out Brand Ripplr, BuzzBee and HalaHi. Thank me later.

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