Y's View

Still don’t have an email newsletter?

I wrote this LinkedIn post a year ago. It was true then, and it’s still true today.

Email is the Internet’s original killer app, and the email newsletter is a cost-effective way to get your message across to customers eager to hear from you (yes, they have to opt-in. Never, ever buy mailing lists if you value your reputation.)

Depending on which study you read, done right, the ROI on email is around 35 – 40 times. Here’s a report that says 36 on average.

Aren’t these numbers worth the effort?

Some More of Y’s Views …

Don’t be a stranger!

Don’t be a stranger!

Now that you’ve made the sale, here’s how you can stay in touch with your customer for repeat business.

That was then …

That was then …

Remember what I said about email subject lines? Yeah, I don’t think that works anymore.

Me, Myself & I

Me, Myself & I

Your audience is in a different mindset on different social media channels. Why then, is your marketing message the same?

What’s in a name?

What’s in a name?

The launch of .abudhabi gTLD opens up a lot of opportunities for local business.

About Brand Ambassadors

About Brand Ambassadors

Harness the power of employees’ online networks to share information authentically by setting up a crack team of employee advocates and letting them loose.