Y's View

That was then …

By now you probably know that I firmly believe that email is still the Internet’s killer app. And If we spoke a while back about email subject lines, it’s very likely that I would have told you that using the recipient’s name in the subject line is a good strategy. I might even have argued that it falls in line with the personalisation of marketing content, and you absolutely need to be doing it.

I apologise. That was then.

Today everyone knows that this tactic isn’t personal. It’s been used so often, that it doesn’t hold that novelty anymore.

Instead of using the recipient’s name, use the name of someone they know. The subject line “Zeina recommended I get in touch with you.” is a pretty decent way to grab the attention of someone who knows Zeina.

The catch here is that you need to know that your recipient knows Zeina. This means you need to have Zeina in your database; which means you need to go beyond the name, without being a creep. So you have to do it gradually.

Here are 12 tips for creating the best email subject lines.

And here is a nifty tool to help you create click-worthy subject lines.

Some More of Y’s Views …

Moving Beyond the Online Brochure

Moving Beyond the Online Brochure

Creating an intelligent website involves moving beyond the static nature of online brochures and embracing a more dynamic, engaging, and user-centric approach.

Done is Better Than Perfect

Done is Better Than Perfect

perfectionism in marketing and communication can be counterproductive, as it can lead to procrastination, burnout, and an unrealistic standard.

Own Your Digital Presence

Own Your Digital Presence

Having your website can offer many benefits that social media and other platforms can’t match. Here are a few advantages of having your own website for content and why it’s important to consider this option.