Y's View

What’s in a name?

The Abu Dhabi Digital Authority has officially launched the gTLD (global Top Level Domain) .abudhabi to enhance the emirate’s digital presence in key sectors such as tourism, culture, and the economy.

With this launch, .abudhabi is now the official internet domain name of Abu Dhabi.

So what, you ask? Well, apart from the fact that the ultimate gTLD (.com) and the ccTLD (country-code Top-Level Domain) .ae are quite saturated, and it’s almost impossible to find a memorable, short domain name to represent your business, the .abudhabi namespace offers businesses in Abu Dhabi the opportunity to brand themselves in cyberspace, while linking with the emirate.

Although the allocation of the .abudhabi domain is subject to approval (a smart move by the government to ensure there isn’t a land grab like in other namespaces), owning a generic .abudhabi name has its advantages. flowers.abudhabi, for example, is a direct and memorable domain name and gives your flower business immediate supremacy over any other flower business in the emirate and makes you the instant authority on flowers in Abu Dhabi.

Moreover, since “Abu Dhabi” is embedded in a ‘.abudhabi’ domain, it is more likely to appear in searches like “Fresh Flowers in Abu Dhabi” or “Flower delivery in Abu Dhabi”, and the like.

For more information on reserving a domain name, visit www.nic.abudhabi.

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