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Don’t be a stranger!

Don’t be a stranger!

So you made the sale. A prospect did their due diligence and decided to give you their time, or money. Now what? Well, now you need to stay in touch. Get recurring business. Because it’s much easier to increase share of wallet than to acquire a new customer....
That was then …

That was then …

By now you probably know that I firmly believe that email is still the Internet’s killer app. And If we spoke a while back about email subject lines, it’s very likely that I would have told you that using the recipient’s name in the subject line is a good...
Me, Myself & I

Me, Myself & I

The frame of mind you’re in when you’re scrolling through your LinkedIn feed, posting or commenting, is different from your frame of mind on Instagram. Which is different from the way you feel when you’re on Facebook. Why then, would l hit you with the same creative...
What’s in a name?

What’s in a name?

The Abu Dhabi Digital Authority has officially launched the gTLD (global Top Level Domain) .abudhabi to enhance the emirate’s digital presence in key sectors such as tourism, culture, and the economy. With this launch, .abudhabi is now the official internet...
About Brand Ambassadors

About Brand Ambassadors

Brand awareness has historically been the sole responsibility of the marketing department. But you should consider empowering employees to spread the word on social media. Smart companies establish brands internally first. And then harness the power of...
How to build a healthy mailing list

How to build a healthy mailing list

A healthy email list doesn’t mean lots of subscribers. It means engaged subscribers. In the long run, maintaining a healthy list accomplishes two things. it helps you foster a stronger relationship with your subscribers.it helps you cull the list of inactive emails...