Y's View
I wrote this LinkedIn post a year ago. It was true then, and it’s still true today.
Email is the Internet’s original killer app, and the email newsletter is a cost-effective way to get your message across to customers eager to hear from you (yes, they have to opt-in. Never, ever buy mailing lists if you value your reputation.)
Depending on which study you read, done right, the ROI on email is around 35 – 40 times. Here’s a report that says 36 on average.
Aren’t these numbers worth the effort?
Some More of Y’s Views …
Trust, once broken, is hard to rebuild. When companies play the denial card, they silently tell their customers: “We think you’re naive.” The emotional sting? Deep and lasting.
While UnREAL might be a fictional drama, its lessons for marketing and communication professionals are real.
The next time you pick a product off a shelf, ask yourself: is it the product you want or the story it tells?
“Wag the Dog” is not just a political satire but also a playbook for managing perception in the age of instant media.
When your product or service requires extensive training for the customer, it points to an underlying problem.