If you don’t have Apple or Amazon level recognition, better use hashtags as a strategy for reach, not branding.

A budget spread across several micro-influencers is a far more cost-effective deal because consumers find “normal people” more relatable.

Email is the Internet’s original killer app. I wrote this LinkedIn post a year ago. It was true then, and it’s still true today.

A good CX helps turn a current customer into a warm lead so that the customer may be sold to again and again.

You hardworking sales team can only do so much. Its time you look at chatbots to take the load.

First it was email, then Facebook and Instagram, and now, LinkedIn. Marketers ruin everything.