The launch of .abudhabi gTLD opens up a lot of opportunities for local business.

Harness the power of employees’ online networks to share information authentically by setting up a crack team of employee advocates and letting them loose.

The health of a mailing list is not determined by the size, but the level of engagement.

The more value you provide, the more information you can obtain in return from you prospects or customers.

Not incentivising existing customers, and being cheap about it when you do is not really good for business.

Faster turnaround means more revenue. Here’s how you let me do a PCR test and leave in under 5 minutes.

There was a time personalising emails with the recipient’s name was enough. Now you need to do more.

If you don’t have Apple or Amazon level recognition, better use hashtags as a strategy for reach, not branding.

A budget spread across several micro-influencers is a far more cost-effective deal because consumers find “normal people” more relatable.

Email is the Internet’s original killer app. I wrote this LinkedIn post a year ago. It was true then, and it’s still true today.