Faster turnaround means more revenue. Here’s how you let me do a PCR test and leave in under 5 minutes.

There was a time personalising emails with the recipient’s name was enough. Now you need to do more.

If you don’t have Apple or Amazon level recognition, better use hashtags as a strategy for reach, not branding.

A budget spread across several micro-influencers is a far more cost-effective deal because consumers find “normal people” more relatable.

Email is the Internet’s original killer app. I wrote this LinkedIn post a year ago. It was true then, and it’s still true today.

A good CX helps turn a current customer into a warm lead so that the customer may be sold to again and again.

You hardworking sales team can only do so much.
Its time you look at chatbots to take the load.

First it was email, then Facebook and Instagram, and now, LinkedIn.
Marketers ruin everything.

Consumers want to feel as though your marketing is honest and informative.
Focus on connecting the brand with an emotion.

There is such a thing as too much ad personalisation.